The initiative gives customers the opportunity to take the additional step of thanking a business after leaving a 4 or 5 star review. We ask if consumers are thanking this company for going above and beyond during the COVID-19 crisis. If the answer is yes, the consumer checks a box to confirm this and these ‘thank you’ reviews have the opportunity to be seen in a special section of the Trustpilot homepage.
On May 21st, we hit a major milestone of having one million ‘thank you’ reviews left on Trustpilot. To break that down a bit further, here are some of the quick data points that came from the first million reviews:
- Thank you reviews were posted in more than 100 countries.
- The top countries where consumers left reviews were Great Britain, The United States, Denmark, France and The Netherlands.
- 68,128 individual businesses have been thanked.
- Consumers said thank you to businesses in 311 different business categories.
- The top five categories where consumers left reviews were courier services, garden centers, women’s clothing stores, pharmacies, and tool stores.
- The words “above and beyond” were used in reviews 2,202 times.
- The 👍 emoji was used in reviews 18,153 times.
- The ❤️ emoji used in reviews 2,733 times.
- The 👏 emoji used in reviews 1,563 times.
We also saw some heartwarming and impactful stories come out of our first million reviews.
These are just a handful of the amazing stories connecting about businesses and consumers connecting during COVID-19. If you’ve had an impactful experience with a business during the pandemic, leave them a review on Trustpilot and share your meaningful experience with others consumers who are looking for business heroes during this time.
Trustpilot is a review platform that is open to all. The companies and profile pages referenced in this article are provided for informational purposes only and are not recommended, endorsed by, or representative of the views of Trustpilot. The Trustpilot companies linked in this post are expected to abide by Trustpilot’s Guidelines, but have not been reviewed for compliance.