Whilst Vegan brands may once have been more expensive than their competitors, many of them have become more accessible to the public, leading to a huge increase in demand.
Going green can seem a little bit overwhelming, and with so many new Vegan beauty brands popping up, it can be hard to make a choice.
In this article, we’ll cover the basics of Vegan beauty, and give you six great beauty brands to try this year, whether you’re already a Vegan or looking to go plant-based for good.
What is Vegan beauty?
Vegan beauty products do not contain any animal-derived ingredients such as Squalene or Tallow. These ingredients are often acquired at the expense of animal welfare, and can be found in a lot of cheaper beauty products. If you’re unsure how to differentiate Vegan products, here are a couple of things to look out for:
- The bunny. One of the best ways to check if a product is cruelty-free and Vegan is to look for the bunny. The pink-eared bunny will come with a label stating if the product is cruelty-free or cruelty-free and Vegan, and the leaping bunny confirms that a company’s products are completely free of animal testing.
- Check the ingredients. Animal products often have names you might not recognise, so here are a few to keep in mind: Guanine, Carmine, Squalene, Collagen and Beeswax.
With this in mind, here are some Vegan beauty brands on Trustpilot that you can check out:
WildMint Cosmetics creates effective, easy-to-understand and 100% Vegan and cruelty-free products, packed with organic botanicals. They’re on a mission to make choosing beauty products less complicated, and promise to deliver a healthy, happy and glowing skin with their gentle, plant-based formulas. One Trustpilot reviewer said that WildMint products truly made their skin glow.
Made in the UK, they follow rigid EU standards for health and safety, where over 1,300 toxins and questionable chemicals have been banned.
WildMint Cosmetics will also plant a tree for every order to offset carbon emissions, currently use low-waste recyclable packaging, and strive to remain as environmentally-friendly as possible.
Consumers on Trustpilot have raved about Herbivore Botanical's face oils and the glamorous packaging. They also offer CBD-infused and everyday beauty products that are safe and non-toxic, made with natural ingredients, plant-based food-grade cold-pressed oils, steam distilled therapeutic-grade essential oils, and many other certified organic ingredients. Their products do not contain any synthetic ingredients.
Herbivore Botanical products range from sparkling serums and oils to iridescent masks. Their products are not tested on animals, and are also delivered in recyclable and reusable packaging.
Glitter Realm Cosmetics is a 100% Vegan and cruelty-free cosmetics brand dedicated to the freedom of expression through art and using bodies as living canvases. Consumers on Trustpilot love their vibrant makeup palettes and standout customer service.
This American makeup brand features ultra pigmented colourful eyeshadow palettes, beautiful highlighters and Vegan lashes.
Their many colourful palettes, glittering eyeshadows and highlighters are a fun way to express yourself while living cruelty-free.
Glass Gloss Lip Beauty is a Black-owend Vegan beauty company that creates long wear lip glosses in vibrant and glittering colors. One Trustpilot reviewer loved the high shine of this Vegan lip gloss. Their glosses are made using high-quality organic and Vegan ingredients that are part of an original patent pending formula. Glass Gloss also has a collection of vegan lipsticks and lipliners.
Glass Gloss Lip Beauty’s mission is to enhance and promote Veganism and cruelty-free beauty products, without compromising on product quality or choice.
Greener Beauty was launched after identifying a gap for Vegan beauty products in the UK market. The marketplace prides itself on selling cruelty-free products only, and offers a range of plastic-free products, as well as anything from fake eyelashes and makeup, to fragrances, skin care and nail and hair care products. One Trustpilot reviewer discovered a Vegan fragrance and eyelashes they love on Greener Beauty.
As a further commitment to the Vegan lifestyle, Greener Beauty is staffed only by Vegans and those passionate about their mission.
We hope these Vegan beauty brands have inspired you to buy from Vegan, ethical brands. Did you know that, globally, there has been a 175% increase in Vegan cosmetics launches over the past five years? It’s safe to say that Vegan Beauty is slowly taking on the world, as more and more people become educated about the ethics and origins of the beauty products they buy and use.
If you've had an experience with a vegan health and beauty brand, leave them a review on Trustpilot and let them know you approve of their commitment to vegan lifestyles, or give them feedback on how they can improve.
Love health and beauty content? Check out our report that explores how shoppers collectively waste millions of dollars on health and beauty products purchased on the merit of misinformation, and how shoppers can buy these products with confidence. 2020 Consumer Report: Combating Misinformation in the Health + Beauty Sector.
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